Category: Referral Group Benefits

By Steven Zyskowski

What’s the ONE major difference between belonging to a facilitated referral team and belonging to a Member-ran referral group?  You know …. that’s easy!  It’s having a professional facilitator as your partner in the referral team business.

Are you taking advantage of your partnership with your facilitator?  The most consistent and highest performing facilitated referral team Members do.  The teams who don’t take advantage of the partnership just aren’t as successful.

Example:  I am always talking to the team Members whom I facilitate for about the importance of getting good visitor leads to me so I can help call on them to help market the team.  In other words, I know the Members of the groups are busy professionals.  However, I don’t want them to be so busy they don’t see how they can help.

Two weeks ago, a chiropractor, who has been a Member of a Brighton team I facilitate for a couple of years, recently sent me a text message with a photo attached of a flyer that was posted at a local sub shop.  Trigger!  The chiropractor knew that residential house cleaning was an open category on his team.  I thanked him for the tip-by-text and promptly called.

I left a voice message for the cleaning company and shortly after, they called me back.  Within a minute or two I explained how and where I had gotten their information and was given permission to email them a link to the Caerusnet website.  They agreed they’d check it out to see if it was something they were interested in.

The following week I received a phone call from the cleaning company saying they visited the website and were very interested in visiting (yes, it pays to have smart website).  They plan to attend an upcoming meeting in June.  Of course, I followed up with Dr. Stephan to thank him and let him know his effort to get me the information was worthwhile.  Hey may have a new Member coming to pass referrals to.  And possibly one that refers to him at some point.  Regardless, he’s taking ownership of his networking team.

That’s the value of a partnership.  It’s called working together.  Please remember Caerusnet when you are looking at business card display walls or when getting ready to attend a local networking event. If you aren’t comfortable inviting professionals yourself or feel awkward at talking to strangers, then let your facilitator know about those professionals you need help reaching out.  We also appreciate knowing about noteworthy events we might want to attend.

Remember, Gods don’t wait for opportunities … they CREATE them.

by Steven Zyskowski

One misconception I am faced with from time to time is when one seems to believe there’s a limitation on the number of referrals a referral team can pass before the good referrals and relationships are all used up … and there’s no referrals left for anyone.

Phooey and totally untrue!

I can demonstrate my belief with easy math and this explanation:

Each referral team Member has access to a minimum of 250 people in their network (friends, family, work, church, associations, clubs, etc) … most of whom YOU don’t know.

A referral team that grows to 25 Members then has the capacity to connect you with a diverse audience of 6,250 people (each knowing 250).   Think about that!  When you give a Member Minute … your audience is really several thousand people …. not just the ones attending the referral team meetings.  You’re ability to connect with and truly get to know, like and trust the other Members of the team (and likewise) will determine what percentage of these 6,250 people you will personally get to know by way of referral.

Your ability to make giving referrals an everyday part of your client interactions will also determine what percentage of these people you will gain access to.

Also, remember …. transition is always present on every referral team (Members quitting / new ones joining).  The dynamic of existing Members leaving and new Members entering the scene also increases the number people you will personally have access to through your networking efforts.   The number of contacts you will have access to through your referral team of 25 Members will increase to well over 6,250 people over time, as your team grows in size and as former Members continue to refer to you in the future.

Now knowing this, isn’t it worth the effort to continue to grow by referral and develop your referral mindset?  The sky is the limit to the number of referrals a referral team can pass.  Having the right attitude will determine the altitude at which you succeed.  Allow yourself unlimited thinking and always do your absolute best when presenting yourself to the team. Many of the relationships created by way of the CaerusNet Referral Team System will last a lifetime and gain in relationship value, so stay connected.