Category: Common Traits of Referral Teams

  • Olivia Somsel’s Dialing Up Referrals With Caerusnet517

    Olivia Somsel is determined to lead her Caerusnet517 referral team to greatness!  The young and professional full-time real estate agent facilitates a Lansing area Caerusnet team and is helping her Members begin to Master The Art of Referrals.  She’s not one to shy away from a challenge, knowing that personal growth and development are keys to success.   And while Olivia’s husband Eric is a financial advisor, they would both likely agree that one of the best investments one can ever make … is in their own personal development.

    How long have you been in your profession and how did you get into this field? This is my 4th year in real estate. I decided to get into the profession as a career when I got married and had to move. With the help of the book, “What Color is Your Parachute?” by Richard Bolles (pictured),  I reviewed what I liked and didn’t like about my job at the time and looked for professions that would fulfill what I liked. Real Estate was one of them. It was risky, but I dove in head first!

    What is the best thing about your business/career?  I believe the best thing about my career is helping people and making them happy. I enjoy putting a smile on people’s faces. When a buyer gets so excited that we finally found the home they love and they close on it, their smile makes me happy;  And when a seller finally sells his/her home and gets to move on to their next phase in life, their smile and excitement is contagious!

    What is it about the Caerusnet model that you like most? I like the Trust Builder Meetings and relationship aspect of Caerusnet the most. You really develop trust and can get to know people on a personal level. By doing so, you can really touch and change people’s lives for the better.

    Share a success story about why giving referrals and bringing visitors to the meeting is beneficial to you. When my husband invited a new mortgage lender I had not yet met to the team meetings I was hesitant because I preferred and was working on getting a different mortgage lender. However, the invite and introduction was well worth it! The lender on our team and I have a great working relationship. He is always out and about promoting Caerusnet517 and inviting visitors! This is very beneficial to Eric (my husband) and I as we cannot be in as many places promoting Caerusnet517 as 3+ people can be. Strong ‘CORE’ Members are very important!

    Any tips on learning how to find situations where you can create a referral or invite a visitor? Be out in the community! Go to an event and talk to people. Have the mindset of helping others versus just helping yourself.  When you are out doing business and your clients mentions other needs they have, think “who do I know that can address this need?”

    What is your strategy with your Member Minute and your Spotlight Presentation?  My strategy with the Member Minute and spotlight presentation is to change it up once in a while. Yes, be consistent in a way that helps Members understand what you do and what your focus is; But if you have multiple target markets maybe switch between them at different meetings. I also like providing snippets of information that people don’t know in my Member Minutes and spotlight presentations as well.

    Tips on how Members can be more successful in Caerusnet? Show up! Practice your Member Minute outside and inside the Caerusnet Meetings. Caerusnet is a safe place to network. We want you to practice with us! Some Members may not be really good at elevator pitches and showing confidence with public speaking, we as Facilitators (or other Members) can help. Pay attention and listen to your teammates. Don’t just play on your phone, check emails, and text messages. It’s only an hour! Basically it’s a sales appointment where you are making yourself available for referrals. A fantastic way to grow your business!

    What is it about facilitating a referral team that you hope to accomplish, professionally? As a Facilitator I hope to add value to my Members businesses. Everyone wants referrals whether they know how to grow by referral or not. I hope to teach my Members at every meeting at least one thing they can take with them that will help their individual business grow, and the team as a whole. I want to give back and give each of my Members referrals, growing myself as a referral master as well! I try to take one thing from every meeting to help grow their businesses. We all have room to grow. If we’re not growing … we’re falling behind!

    Want to visit Caerusnet517 and/or connect with Olivia Somsel?  Click here for her info.
    Click here for Caerusnet517’s Facebook page.

     

     

     

  • She’s a professional connector and a career referrer! Meet Wendy Caverly!

    Since starting Caerusnet in 2008, the only “career” Caerusnet facilitator was its creator, Steven Zyskowski. After years of Zyskowski introducing and proving the Caerusnet concept worked, other professionals started to see that facilitating a Caerusnet referral passing team is a strategic and natural way to help others.   Wendy Caverly, aka Caerusnet Connections, took notice in 2014 and today runs seven Caerusnet teams as her primary profession!  Wendy will be honored as 2017 Southeast Michigan Facilitator of The Year at the upcoming Caerusnet Member MVP Awards & Movie Celebration on January 13th, 2018.

     

    How long have you been a Caerusnet Facilitator?
    I have been a Caerusnet Facilitator since February 2014. Since then, Facilitating has become my primary profession.

    How did you get into your field?

    Previously, I worked as a sales representative for a credit card processor. During that time, I was invited to visit a Caerusnet team, of which I quickly became a Member. Being new to the area, I knew I wouldn’t immediately be able to pass referrals since my personal local network was small, so I focused on having Trust Builder Meetings with other Members and on bringing guests (people I met networking in the community). I loved it! You see, I love getting to know other professionals better, what drives them and then finding out how I can help them connect with others to reach that next level. When I found myself at a crossroads with my job, I chose to follow my passion- supporting and encouraging people to grow their professional lives while connecting them to others who can help them achieve their goals.

    What do you enjoy most about facilitating your team meetings?
    What an awesome job I have! My business is to help others succeed at their business. My favorite part of our meetings is the Spotlight Presenter portion. It’s amazing seeing the sincerity, knowledge and professionalism of my Members. But overall, I most enjoy getting to know everyone and helping them find that person or connection they’ve been looking for. It makes me happy when I see two people having a meeting and connecting who without Caerusnet, may not have otherwise met.

    Why did you decide to manage more than one group?
    I have had the advantage of being a Member of more than one team, as well as guest-Facilitating several other teams. Those experiences gave me the opportunity to meet many quality professionals from all around. They also gave me the ability to expand my own personal network that I can tap into and refer to as needed. Caerusnet teams only take 30 Members and then they are considered full. However, there are hundreds of possible professions in the business community and I wanted as many chances as possible for other professionals and small business owners to enjoy the advantages that come with Caerusnet Membership. Membership gives them the opportunity to be part of and contribute to the much larger Caerusnet network, stretching far beyond just their home team. Having more than one team gives me a larger foot print, and also provides a direct connection for my Members to more than one area.

    Do you have any words of wisdom for those thinking about becoming a facilitator or those seeking to experience more success
    It really is not as easy as you think it might be. Groups may not grow as fast as you think they will. And it takes more time than you’d think to organize and run a one-hour meeting. And sometimes you have to make difficult decisions managing the teams. But Caerusnet Facilitators don’t just talk about ‘give to get’, they practice it as well. Be patient, be as flexible as you can (within reason) and enjoy it. It is worth the effort!

    Wendy (aka Caerusnet Connections) facilitates seven Caerusnet referral teams located in Fenton, Howell, Dexter, Milford/New Hudson, Novi and Pickney. Email: [email protected], cell: 810-348-0820.

    Ava_smr_dsArticle written by Ava Zyskowski.

  • GODS of Opportunity FREE E-book Download!

    CLICK HERE OR ON COVER ART FOR FREE DOWNLOAD of the The GODS of Opportunity by Caerusnet founder, Steven Zyskowski!

    Enjoy the adventure of upstart business coach Tom Johnson, as he starts the very first Facilitated referral passing team in the bustling community of Brightwell, MI.

    Learn from the new Facilitator and the Members of his team as they work together to develop a Referral Mindset and Master the Art of Referring.

    This story is a parable but is based on true to life stories from Michigan based Caerusnet.  It is a must read for anyone who is considering joining a referral networking group or facilitating one of their own.

    The Caerusnet Facilitated Referral Team System was developed in 2008 by social entrepreneur, Steven Zyskowski, expressing his desire to help small business professionals and passionate networkers form their own referral passing teams that are both fun and profitable.

     Caerusnet is a series of guiding principles and proven strategies for growing referral teams and helping the local business community strengthen by referral.  The Facilitator and the Members are partners in the success of their referral team.

    Special thanks to Caerusnet Member, Dan Harris, www.dangharrisdesign.com, for the cover artwork!

  • Caerusnet Jan 14th Member ROGUE ONE Celebration A Success!

    11046537_10204343184165130_4339082858394475420_nby Steven Zyskowski

    On Saturday, Jan 14th, Caerusnet Members and guests traveled to Howell from distances as far as Lansing, Chelsea, Dexter, Ann Arbor, Fenton, Novi, Canton and more to attend the Caerusnet Member Movie Celebration and Caerusnet Team Member MVP Awards!

    Высокодисперсионные слоты подходят для продолжительных развлечений и длительного ожидания выигрыша крупной суммы. А вот здесь вы сможете почитать другие статьи по этой теме. Особенно ценится сегодня возможность избавиться от рисков — на «фантики» https://kazino-pin-up.online. Настольных и карточных игр тоже около 40 штук – основу составляет рулетка и блэкджек.

    With Chuck Dodge delivering a great introduction, Steven Zyskowski addressed the audience about the importance of being great at referrals as a local business professionals and thanked the Members, guests and sponsors for their efforts!  Then, MVP’s were introduced (see list below).  Once the awards were presented, Star Wars Rogue One got started after a short Caerusnet Star Wars video appeared (see below).  The after-glow was at Howell’s Silver Pig oyster bar!  We look forward to doing this again next year and thank everyone for making it a great time.

     

    Enjoy these pictures of the event!

    15895272_10208749340836293_5398307289070765481_n 16113910_10208749327635963_5771093585982272314_n 16114148_10208749336636188_1856817000320215660_n16106025_10208749331676064_937810471556847589_n 16105955_10208749333196102_6982442592136820065_n 16105754_10208749330196027_3804830664917384412_n 16105615_10208749333556111_8020575233516435217_n 15978045_10208749332796092_9186645067124171495_n 15977255_10208749332516085_5879527715914505039_n 15966299_10208749335436158_5881189047771477640_n 15965109_10208749336916195_7642881480996223055_n 15937015_10154159471022124_2509906267164316794_o 15940361_10208749328555986_4606012474537172063_n 15940755_10208749334196127_799474353121900839_n 15940828_10208749334796142_6142758816089931463_n 15941045_10208749331236053_2002931010507734395_n 15941417_10208749331956071_7995477361019672238_n 15896322_10208668233928671_6236952627280019440_o 15726752_10208749338236228_1460186956203946894_n chariot 16107404_10154159471967124_6544871993432746136_o 16003239_10208749341356306_3244820477136263736_n 15940478_10208749341996322_9107978033514909422_n 15994574_10208745447858971_4913852645210465331_o 15823279_10208668233088650_2784298548482745006_n 15826185_10208668233488660_7378491493350527828_n 15826438_10208668232808643_6371865216528954239_n

     

    Caerusnet Michigan recognizes the 2016 Team MVP Members and MVP Facilitators in our great state of Michigan! 

    Note:  At a November Caerusnet team meeting, attending Members were asked to nominate another Member from their team as 2016 “Team MVP”.  Criteria: This person has participated at a high level (attendance and referral passing).

    Often, they are the ones who bring the most visitors and pass the most referrals.  However, it’s no coincidence they are also the recipient of many referrals themselves due to their professionalism and giving nature. 

    Please join us in recognizing…

    Caerusnet MVP Members!

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    Caerusnet Lansing AM – Janice Szur, Union Home Mortgage

    jan-szur

    Caerusnet Lansing PM – Ashley Barbeau, Adams Outdoor Advertising

    ashley

    Caerusnet Jackson – Cathy Osborn, Shaklee

    cathy-os
    Caerusnet Fenton: Paul Dille, Edward Jones

    Dille, PaulÑ12/10/13Ñ325663

    Caerusnet Dexter (Central Washtenaw) AM: Shasta Grifka, Grifka Marketing

    shasta

    Caerusnet Dexter (Central Washtenaw) PM: Leslie Olivarez, Rodan + Fields

    leslie

    Caerusnet Novi PM Team: Stephanie Saia, The Chair-iot

    saia
    Caerusnet Howell AM: Conor Krause, Lakeside
    conor
    Caerusnet Howell PM: Amy Zoldowski, Auto One

    amy-z

    Caerusnet Saline AM, Cheryl Clossick, Real Estate One

    cheryl

    Caerusnet Brighton Tues AM, Joe Gabrielle, Farm Bureau Insurance AND Dr. Aaron Bannister, Two Roads Wellness

    joe-gaaron

    Caerusnet Ann Arbor Tues AM, Brian Truskowski, BMT Wellness

    briant

    Caerusnet Ann Arbor Tues PM, Carl Gunderson, Simply Healthy & Fit (multiple MVP winner)

    carlg

    Brighton Wednesday 8AM, Jim Campbell, Hartland Insurance (multiple MVP winner)

    jimc

    Brighton Wednesday 10AM, Mary Beth Potrykus, Mama Bear Productions & Shaklee

    mb

    Brighton Wednesday 1PM, Erika McNamara, Erika McNamara Law (multiple MVP winner)

    erika

    Canton Thursday PM, Tim Beebe, BeeBe Painting

    beebe


    Please also join us in recognizing …

     

    Caerusnet Facilitator of the year:             

    Wendy Caverly, Caerusnet Connections.

    wendy

    Best New Caerusnet Facilitator of year: 

    Chaz Carrillo, The Carrillo Agency, Lansing Green Team.

    chaz

     

    Caerusnet is thankful to have so many wonderful Members and FacilitatorsWe look forward to making 2017 great again with all of of you!

    Stay connected,

    Signature SZ

    Steven Zyskowski

    President, Caerusnet

     

     

  • Referrals Are Good For Your Health with Steve Bebber

    14494698_101318357002465_4034751211475858063_nAs an active professional in the fields of health and wellness, Steven Bebber, of Bebber Health Pro, knows how important it is to be well known in the local business community. Armed with a killer smile and and an abundance of positive energy, he’s been strategically networking for over a decade in Washtenaw County.  He is currently a Member of the Caerusnet Ann Arbor Tuesday mid-morning team.  Not only is Steve a Caerusnet Member, but he’s also the Facilitator of the Thursday morning Saline Caerusnet team, right in his hometown. We recently had a chance to interview Steve and his advice is spot on.

    HOW LONG HAVE YOU BEEN IN YOUR PROFESSION?

    My B.S. & M.S. educational degrees are in the field of Human Performance & Health Promotion and I have now been working in this field for over 25 years.   Also I have been certified as a Specialist in Fitness Nutrition by the International Sports Sciences Association.

    HOW DID YOU GET INTO THIS FIELD?

    For many years, I was in the educational field of health & fitness and also coached football and track & field. Over the years I saw a dramatic decline in the health and conditioning of kids compared to when I first began my career. Prior to leaving education I had started business in the health & wellness arena because it was the largest and fastest global trend and was my “hot button”. When I left the education field I continued with and expanded my health & wellness business working with general nutrition and sports nutrition.  My products and services are from certified organic farms.  I have a health & wellness weight loss program.  I recommend the #1 air & water purification systems globally, 4 genetic tests, anti-aging skin care, & gift giving program for attitude health. It has been the largest & fastest global trend since the late ‘90s.

    WHAT IS THE BEST THING ABOUT YOUR BUSINESS/CAREER?

    The best thing about my business is being able to help people improve their health and/or lifestyle because of making changes and improvements in their daily routine or adding something healthy to their home environment that can positively impact their health and their family’s health. When I’m able to help someone safely lose 20, 50, or over one hundred pounds for the long term and improve their looks and the way they feel, they are extremely happy and so am I. When I’ve helped an athlete improve performance levels naturally and gain more energy, they are very pleased and, of course, so am I. Helping create positive health outcomes in people is the best thing about my business.

    WHAT IS THE MOST VALUABLE PART OF FACILITATING A CAERUSNET MEETING?

    team21_1462393709There are many things I can think of. Probably the most valuable part of the meeting is being able to bring people together and help them make connections that create more business for the Members. Seeing Members have more business come their way is a great feeling because then you know they are very possibly benefitting from being part of the team, which is good.  But also HAVING FUN is a big one because we are always laughing about something and if it isn’t enjoyable to be with a group then the group won’t last very long. You have to enjoy what you’re doing or otherwise why do it?

    WHY DO YOU THINK HEALTH COACHES ARE WELL-SUITED TO BE A FACILITATOR?

    The key thing about being a health coach is being able to help bring out the best in someone or helping guide/facilitate a positive outcome in a given situation. Caerusnet Facilitators that are able to help business owners see the value in being part of a referral team are able to help create a positive outcome for that business owner as that Member receives referrals for their product or service. Facilitators don’t have all the answers for success, but, can be very instrumental in bringing awareness to the Members about techniques and methods they can use to help improve their customer relations, selling techniques, and style, which the Facilitator draws on from the Caerusnet Toolbox resources.

    SHARE A SUCCESS STORY ABOUT WHY GIVING REFERRALS AND BRINGING VISITORS IS BENEFICIAL TO YOU.

    There have been a number of incidents when we’ve had a visitor come to our meeting and right off the bat they received a referral that turned into an immediate business transaction for the visitor, and then became a Member because of it. Also, when we’ve had visitors and they see referrals being passed, it’s very rewarding to see them become Members because they see potential and possibilities for their own business. Personally, I’ve been able to pass referrals to new neighbors and clients that have asked who I know or use for certain jobs or products. Then I’ve been able to promote Members of my group; lawn care, garage doors, therapeutic massage, office technology, etc., that I’ve done business with, with great satisfaction, and pass referrals to them for the person needing the solution the Member can give. When I give referrals or bring visitors, it’s beneficial to me because it shows that I’m concerned about helping others with a problem, grow a business, or create business for the Members. And if you’re willing to give and help others, then it comes back to you in many ways. The secret to success is giving. That is what Caerusnet is all about.

    TIPS ON HOW TO BE SUCCESSFUL IN CAERUSNET?

    13925003_10208635520437140_4985474531894611786_nIt is very simple to be successful in Caerusnet by following a few simple points.

    1. You show up, on time (EARLY!), 80% or more of the times you meet.
    2. Ask clients and/or acquaintances more about things you hear them mention that may be a problem or ask them if there is any connection you might help them with for solution connections you may have.
    3. Pass a warm referral to a team Member 80% of the time or more.
    4. Always have your antennas up listening for triggers that help you think of a Member you could pass a referral to.
    5. Attentiveness. No sidebar conversations at all. If we’re talking to someone, we are being rude and disrespectful to the presenter during a Member minute, a 10 minute Spotlight Presentation, or the Facilitator. If we’re talking then we’re not hearing what the Member is saying about their business and information that might help us pass more referrals, or key things the Facilitator is saying that could be helpful for us to bring a visitor.

    Also, phone calls are a big NO.  If a Member was giving a Spotlight Presentation, they wouldn’t stop to take a phone call. That is their precious time to inform their sales team, the Members, of important information to help their business. And they want us as Members to hear the important information that they have spent time on preparing for us to hear. So if they wouldn’t take a phone call during their own presentation, then, as Members, we shouldn’t either during other Members presentations. We would all feel short changed if we worked hard on making a concise, important, presentation that would help our business and then someone leaves the room to take a phone call. Realistically, 99% of the time the phone call can wait until we are done with the meeting.

    By following these few simple points, a Member can be very successful as a Caerusnet Member and have good results come back to them for more business. A Member gets out of the Caerusnet system what they put into it and that’s what has made Caerusnet very successful in 8 short years.

    Want to connect with Steve Bebber?  Email: [email protected]  Phone: 734-646-1232

     

     

  • Action Strategies For Growing by Referral

    1379558_10201059721200608_85830681_n by Steven Zyskowski, Caerusnet Founder

    Any local business that wishes to grow by referral needs action strategies that are the seeds that will grow your business.  Once one or more of these actions strategies are in place, it’s important to work them consistently to allow yourself to gain traction.  Pay attention to what works and modify over time.

    Start using referral language with all clients and every prospect.  Phrases like “I want to be more to you than you might expect from your <insert profession.>” will solidify you as a professional seeking to add more value to your client interactions.   When someone says “Thank you” to you for providing great service and/or products, don’t simply say “You’re welcome!”  Learn to start responding with statement similar to this  “Please don’t keep me a secret as referrals are the lifeblood of my business.  Not just getting referrals but by recommending other good local professionals that I can refer to you when you need someone good.  I trust that when (now that) I’ve delivered on/above the promises I’ve made to you, that you will consider referring me to those people you care about who might have similar needs.”

    12472505_10207330003433745_4078204148844426315_nWork referrals into your sales routine.  Pre-plan for referrals, so they don’t happen by “luck”.  Think about potential referral needs for your clients and pre-plan business card introductions into every client interaction.  Example:  “Mary, I know we are meeting today to talk about your situation, but very quickly, I wanted you to know about these two businesses (hand over cards).  They do great work and are friends of mine and I wanted to spread the good word.  Not sure if you have a need or not, but if you do … these are the people to call.”

     

    Capture all contact information from clients / prospects.  Use email marketing a minimum of 1x per month.  It’s important to stay connected with your clients and prospect so they are softly reminded about your value and will call on you again in the future for additional business.
    13925003_10208635520437140_4985474531894611786_n

    Remember, we’re all in this together as entrepreneurs and professionals completely in charge of our own incomes.  Referrals are a great way of giving back to the business community.  Enthusiastically look to grow your own referral team by always being on heightened alert for other professionals you can invite to visit your team.

  • Chris Sabolik’s MOVING Caerusnet Success Story

    12391925_1082533058447709_2445324515572938506_nSince first joining Caerusnet in January, 2011, Chris Sabolik of Morse Moving in Belleville, has been one of the most referred-to Members of his Tuesday 1PM Ann Arbor Caerusnet team.  At the team meetings, Chris shares “moving” success stories and always finishes with a great tag line, “You’re friends don’t want to move you, but I do!”  We recently had a chance to interview Chris about his Caerusnet success.

    Chris, how long have you been in your profession?

    “I have been in the moving industry for 16 years. I started off working on the trucks while I was attending Eastern Michigan University. I was soon promoted to operations manager and spent about four years overseeing and managing daily operations.  Later, I was asked to step into sales and take over the Ann Arbor market. Ann Arbor is probably one of the top markets in the Midwest to consult and cultivate sales. So it was kind of like a dream come true for me.”

    What would you say is the best part about your job?  I’m always on the fly and in a different situations; a different house every day. I likely estimate around 500 moves a year and always get a different scenario at each quote.  I get to meet great home owners on a daily basis which usually opens up a lot of referral opportunities (and this are where I find most of my referral leads).

    11903785_1152375174777655_1717575792924257511_nWhat is it about the Caerusnet model that you like the most? The one thing that I like most is that every meeting is facilitated. I know that at every meeting, a motivated Facilitator will be there to make sure it is a successful one. I stay away from a lot of other networking groups just because they are Member-Facilitated. With my business being somewhat seasonal, I am often working 60 plus hours a week in the busy season. The last thing I need is to have the pressure of being elected or to be in charge of running a networking group. It is more work than you think having to come up with a curriculum, having to police any conflict or group issues. I cannot imagine having to have to take on that huge responsibility during my busy season. I really appreciate the fact that I always have the same go-to Facilitator to make sure things run smooth and the group is inspired and passing meaningful business.

    Do you have a strategy with your Member Minute and your Spotlight? I really try to take that time to show what separates me12316160_10208215244768561_7559887364203990899_n from my competitors. There are hundreds of moving companies in Michigan and the competition is fierce. So I really try to educate people on why Morse Moving, year after year, moves more people than any other company. I also really try to show people the whole picture. Anyone can stand up for their Member Minute and talk about jobs that went flawless and perfect. I like to talk about the jobs that did not go so perfect and what my company and I did to fix it. I truly feel the goal of the Member Minute is to gain trust in your group. Once you have that trust, the referrals are going to come. If someone does not have that trust in you or your service there is no way they are going to stick their neck out and refer you.

    What are some tips on how to be successful in Caerusnet?

    It is very easy to be successful in this networking group!  Take the time to gain the trust of your fellow Members- whether it’s sitting down 13124690_1017904008291753_2187371232862296096_nfor a Trust Builder Meeting, or just making sure you are delivering on a referral you received. I have been a Caerusnet Member for a long time and have seen a lot of Members come and go. It is amazing some of the relationships I have built and maintained. I get so many referrals from people who are in Caerusnet and ones from people who are no longer even in the group and I haven’t seen in years. They don’t have to stick their name out and refer me but they do. Why? They do it because they trust me and know I am going to take care of friend or client every time. Trust and professionalism is what makes you successful in a Caerusnet networking group.

    Want to connect with Chris Sabolik?  Email: csabolik@morsemoving  Tel: 734-740-2072

    Interviewed by Ava Zyskowski, The Wellness Ladybug.

  • VIDEO Teaches How To Properly Ask For Referrals

    What’s the #1 reason you’re  not asking  for referrals?

    It’s the same reason for everyone … you don’t want to appear desperate or pushy and risk alienating your customers.

    The solution: Instead, use suggestive REFERRAL LANGUAGE with your clients, especially during the three most critical times you’re engaged with them …

    Critical Time #1: Before The Transaction
    “Do you mind telling me who referred you to me?  All of my customers are referred and I want to be sure I know who to thank.”

    Critical Time #2: During The Transaction
    *“I know I mentined my practice grows by referral only, and my goal is to do such a great job for you that you will also be motivated to refer me to those you care about.”

     Critical Time #3: After The Transaction
    *”Is there anything else I can do to be sure you are extrememly satisfied?  After all, it’s our most satisfied clients who will refer our next customers.”

    Also, here are two, powerfull referral tips:

    Use Referral Language on business cards:
    “By Referral Only!” … does your business card have referral language on it?

    Use Referral language in emails:
    “Your referrals are most appreciated, celebrated and reciprocated.”

     

    YouTube Link: https://youtu.be/zo90KT17A5M
    Video found on TOOLBOX page on Caerusnet.com

     

  • Top 3 Strategies For Growing By Referral

    1471321_10201379783961977_1247120656_nby Steven Zyskowski, Founder of Caerusnet

    In the words of Mark Zuckerberg, Facebook Chairman and CEO,
    People influence people.  A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

    #1: Commitment to developing a “Referral Mindset”.

    If you’re trying to build a business or an organization, the easiest sale you’ll ever make is to a referral.  The most successful professionals have developed systems that allow them to stay on top of what’s important. For most successful professionals, referrals are the lifeblood of their business.  Why not then consider making a commitment to strategically be formulating new ways of channeling referrals to your business?  Rather than hoping people might refer you as you’re working to impress them, why not use the power of suggestion and focus a healthy part of verbal interactions with your clients based on the notion of giving you referrals and staying connected with you?  Being a center of influence to your clients keeps you in front of them, even when they don’t have a personal need for the product or service you represent … as they will also stay in touch with you when they need a good referral to another professional.  What if developing a Referral Mindset meant a 20%-50% increase in the referrals you receive after committing to using the process?  Would that be worth it?  Here’s more food for thought:

    Why are Referrals so Powerful?
    • The reason referrals are so powerful is because they come from a credible third-party who touts the benefits of doing business with you. People believe what a credible friend is saying versus hearing a commercial from a salesperson whose sole purpose is to make money from you.
    • Referrals are also valuable because most of the time they are virtually free. How would you like to receive the benefits of the most compelling sales advertisement on earth for absolutely nothing? You can through referrals.
    • Research shows the importance of referrals. According to Paul and Sarah Edwards (authors of “Getting Business to Come to You”), up to 45% of most service businesses are chosen by customers based on the recommendations of others. Referrals are one of the two most popular small-business marketing methods (the other one is advertising).
    1. Commitment To ALWAYS Use The Right Kind of “Referral Language”.

    Nobody cares more about your business than you do!  The difference between getting referrals and not getting referrals doesn’t have to do as much with the quality of your product or services as you may think.  It has everything to do with your abilty to use referral language with your clients, without exception, 100% of the time.

    Has someone ever asked you for a referral? Did it go something like this: “Hey John, by chance would you know someone who could benefit from my services?” John starts to ponder and think about it and eventually says, “Well, not off the top of my head, but I’ll keep thinking about it.”

    • This is how 90% of all referral questions are asked and unfortunately, you might as well not ask the question. Rarely, if ever, will you get a positive response. Why? Because you didn’t ask the question right. “know anyone who…” questions are too broad for people to think about.

    Sales School 101:  If you want the business, you must be bold and ASK for it!*
    The #1 reason you don’t ask?  You don’t want to appear desperate or pushy … and turn off clients.  So make your asks in the form of suggestive phrases.

    Use referral language BEFORE, DURING AND AFTER every client interaction.  Always remind your customers that referrals are the greatest compliment they can pay.  Remind them how important your work is and that you are eager to help anyone they would refer facing the same issue.  Remind clients to use you as a resource … someone who also loves to make good referrals to other area professionals.  You have to see where it is that you can use this language and for the sake of your business and referrals, commit to using well timed “one-liners” until they feel authentic.  Trust me, when the cash register starts to ring referrals, that’s when you know your language is working.

    Here’s how to ask for referrals from your clients without seeming desparate or pushy during the three most critical times you are engaged with them …

    Critical Time #1:  BEFORE The Transaction
    *Prospective client calls you to setup appointment, etc. “Sure, I’d love to see if I can help you.  Do you mind telling me who referred you to me?  All of my customers come to me by way of referral and I want to be sure I know who to thank and let them know how much I appreciate their referral.”
    Note: Be sure to thank the people who refer you promptly!  Always say something great about the person who referred the prospective client to you.

    Critical Time #2: DURING The Transaction
    *“I know I mentined earlier that our practice grows by referral, and my goal is to do such a great job for you, that you can’t help but want to refer me to others, as well.”
    *“We are doing important work for you and my hope and goal is that if we take great care of you and deliver on our promises, you will want to share us with the people you care most about who may have similar needs.”  “That’s why I’m most referred.”

    Critical Time #3: AFTER The Transaction
    *”As a referred client, it was an absolute pleasure to take care of you.  Is there anything else I can do for you to be sure you are extrememly satisfied?  After all, it’s our most satisfied clients who will refer our next customers!  I will be sure to treat all of your referrals with the same kind of care as I did with you.  Thank you for being such an amazing client.”

    1. Develop your network and present, present, present.

    Join organizations that allow you to consistently present like the Chambers of Commerce or local Referral Teams.    The Chambers of Commerce are great places to:  a) Meet people and  b) Present. Most Chambers will support you offering workshops (lunch and learns, etc.) to be made available to other Members of the Chamber.   “Being A First Time Home Buyer in 2016”,  “Why Downsizing Makes Sense” etc. are all topics where Members can seek out your expert advice.    At the Chamber and other networking events, you will see other professionals who do what you do attending these events as the Chamber of Commerce usually nobly desires to be all things to all business in the community.  Referral Teams are designed specifically to allow Members to become exclusive trusted resource to a team of local professionals who are all in different professions.  This gives you the opportunity to become the voice of your industry and plant seeds for future business.  Members usually present at every meeting to the other Members to help deepen the referral relationships.  If there are no openings for your professional occupation in the referral groups you have visited, consider starting a team of your own (think Caerusnet!).

    Develop a referral matrix by finding 3-4 of each local profession to regularly make client referrals to.  Look to develop relationships locally with 3-4 financial advisors, 3-4 CPAS, 3-4 remodelers, 3-4 insurance agents, etc.  How do you find these people?  Ask your clients who they use and ask for permission to introduce yourself!

    Caerusnet Business Card Referral Tidbit:
    When you’ve made the decision to grow by referral and reputation, why note state it?:
    “By Referral Only!” … does your business card have referral language on it?

    Careusnet Email Signature Line Suggestion:
    “Your referrals are most appreciated, celebrated and reciprocated.”

     

    Thank your referral sources in a tangible way, every time.  Beyond a verbal thank-you, make sure they know you appreciate it by making your thanks tangible.  Return the favor with a reciprocal referral.  Write a hand-written note.  Send a small gift.  Take them to lunch or dinner.  Introduce them to someone you know they would like to meet.  Extend the “give-to-get” full circle to “give back.”  One good referral deserves another and another.  Be both a source and a recipient for a referral strategy that works.

     

  • Six Easy Steps for Member Success in 2016!

    11046537_10204343184165130_4339082858394475420_nCaerusnet has helped many professionals develop a referral mindset and increase their referrals. Here’s a foolproof way to make 2016 your best year ever. Whether you’re a new Member or a veteran, this is an easy road map to follow to be sure you stay on course for success.

    Step 1: Budget 15-30 minutes and read the entire Member Toolbox. It’s jam packed with practical tips, advice, knowledge and advice to help make your referral team experience a profitable one. Caerusnet wants to help you Master the Art of Referrals!

    Step 2: Relentlessly schedule Trust Builder Meetings with the other Members of your team. Aim to meet with everyone on the team. People only refer to those they know, like and trust. Successful Trust Builder Meetings with strengthen your reputation with other professionals.

    Step 3: Attending the Caerusnet team meetings are critical to your success! Show up early (5 min) and attend 80% or more of the team meetings so team Members will learn about you and your business (and so you can learn about theirs). Only miss the meetings if you are absolutely unable to attend and remember to check-in with your Facilitator if you are going to miss. Remember, the meetings are fun and educational. If you keep attending them at a high level, you will likely be profitable, as well!

    12540839_10205949694886894_7339274403351223063_n - CopyStep 4: Develop your Member Minute. A great Member Minute educates your team on why you are always worthy of consideration for referrals. Tell your team Members what constitutes a good referral for you and share referral success stories. Your team should know what your niche is in the marketplace, as well as the prices of your products/services, so they are better able to refer you.

    Step 5: Actively invite other professionals to the meeting! This will show the team you are serious about wanting to help the team grow and that you have some influence. In addition, a full team will pass more referrals and provide you with the greatest return on your investment in Caerusnet.

    Step 6: Keep your Caerusnet business card portfolio with you at all times possible. This will help serve as a reminder that you’re part of a team. The more people you genuinely help with referrals, the more you’ll increase your own odds that people will remember to refer to you in the future. Always bring your portfolio to the team meetings. Keep the cards of current Members, past Members and the visitors you meet while a Member in your portfolio.