Caerusnet founder, Steven Zyskowski was recently interview by Kris Hingst of Krommatic Marketing in Brighton on the “J K Podcast” to discuss how Caerusnet was named and the concept of farming vs hunting. Both of these short videos are worth watching!
Category: Referral Group Benefits
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Coach Evan Has A Healthy Referral Mindset In Caerusnet
As a Member of the Caerusnet Canton team, Evan Raoof is passionate about helping his clients train for the performance of their lives. He helps his clients
understand how to approach fitness in a way they can successfully adopt into their lives to become a meaningful part of their daily living. We had a chance to connect with Evan to learn more about him and get his take on the world of referrals!
How did you get into this field? I have always been into to exercise and truly, exercise saved my life. I was born with a type of Cerebral Palsy that impacts a portion of the right side of my body (leg and arm). When attending summer camp at age nine, I didn’t wear my brace for three months. I was faced with walking the right way or being in a wheelchair. We all have a story that allows us to be who we are. In adversity comes strength and will to create happiness.
How are you different and/or what’s your niche? I love the opportunity to help someone get healthy though fitness. My business has transformed me from being simply a personal trainer to also a lifestyle mindset coach. The truth about weight loss and your life is that it is not actually about weight loss sometimes. It is the relationship with yourself first and to others -family and friends. It’s all connected. At FitLiving Academy, I help clients achieve much more than health. I have recently started implementing weight loss and wellness programs into other health related practices and am excited to create such possibilities to impact more people. This helps be broaden the scope of referrals I can create for our clients in all aspects related to fitness, health and wellness.

Evan being interviewed by Jason Tracey, Roar Consulting. Share a success story about why giving referrals/bringing visitors are beneficial to you. The mindset of giving will come back to you 10 x! It took about 8 months to become the “know, like, trust” person and to get a referral from the team – yet that referred client is still paying me monthly. Months later, a Member referred someone who had money saved in a flex spending account without and they invested that with me to start a four-month health program. I value every relationship and take a stand for my clients results Referrals make it easier.
Any tips on learning how to find situations where you can create a referral or invite a visitor? The power is in the Trust Builder Meetings with Caerusnet Members.
As I connect with people I want to help make introductions for, I invite them to visit Caerusnet, where they can meet 25-30 of my powerful referral partners.What is your approach to positioning yourself as a resource in the community? I want to be known as a resource for all things related to fitness, health, and wellness. Caerusnet

is critical in helping get connected to the right people to help me get the word out.
Tips on how to be successful in Caerusnet? Steve Zyskowski runs a fantastic organization with a lot different teams – each with a unique culture, yet they all speak the same language. Visit each team in your area or territories and expand your network. Treat it like an interview. Because it is! Build relationships based on wanting to help others and serving your customers by being a great referral source. Plan on entertaining and educating. Each Member minute is an opportunity to educate, engage and connect with all Members of the Caerusnet team. Educate your Members in your Member Minute, Spotlight Presentation, and the important Trust Builder Meetings. Wear your sales manager’s hat and help other Members see where and when it’s the right time to refer you.
Click here if you woulf like to connect with Coach Evan!
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The Caerusnet REDEMPTION – Team Canton’s “Near Death” Experience Should Inspire US All
Enjoy and learn from this insightful discussion between Caerusnet Founder, Steven Zyskowski, and the founding Members of Caerusnet Canton. Their journey to success was earned through doing the right things and having the right attitudes. This team has faced challenges that other teams may not have rebounded from. Not only did team Canton rebound from major member loss (they went from 15 Members down to 7) but today, they are a prized Caerusnet team of almost 24 Members. What did they do to break through the glass ceiling? Watch Caerusnet Canton’s Redemption to find out.
A BIG “thank you” to Members Steven Burkhalter, Stacey Jaime, Todd Barr, Wade Myers and Julie Riley for volunteering your time to share your story with the entire Caerusnet network!Caerusnet has been an innovator and pioneer in the business networking arena since 2008. In early 2020 the company added ONLINE facilitated referral teams to its offering, supporting LOCAL small businesses with global technology. Caerusnet Facilitators organize local 1HR referral team meetings in the communities they do business in. The meetings can be online, in person, or a hybrid of both. Caerusnet is also SUPER affordable for most small business professionals. Want to find out if Caerusnet could help you and your business make great local contacts that will help you get more referrals in your business? Great! Visit our website today and contact a Facilitator to determine if we’re a good fit for you!
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Caerusnet’s 2020 MVPs Receive Awards & Share Wisdom With US
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On January 29th, 2021, Caerusnet Founder, Steven Zyskowski, along with participating Michigan Facilitators, welcomed and recognized the amazing efforts of the collective class of 2020 Caerusnet MVP award winners! This is a must watch for any Caerusnet Member an all passionate networkers in general, as these outstanding MVPs share their collective wisdom on how they leveled-up their referral game.
While most MVPs were able to attend the event, Roger Burnett from Social Good Promotions could not. But here’s what Roger had to say:
“Hi all! I’m participating in Leadership Livingston this year thru Cleary University and our classes are Friday’s from 8:30 to noon, so I’ll have to regretfully bow out of today’s recognition session. I’m very proud to have received this recognition and am offering here my virtual high-fives to all my fellow MVP’s! I was fortunate enough to have gotten a referral in December that led to a quick $9000 order and it appears that client is also going to give us a contract for all of their spend in our category for 2021 and beyond. The referral was the result of me being VERY specific about my ask during our member minutes and the trust I’d been able to build with Mary Beth who provided the referral. Put in the time into investing in your ask and building relationships and the sky’s the limit! I look forward to interacting more with each of you in the days and weeks ahead. Congratulations, MVP’s!”
Pictured: Proud recipients of MVP awards:

Rachel O’Connor from Massage Livingston, Howell, MI
Michelle Hlywa from Slingshot Designs, Fenton, MI
Wendy Caverly, Caerusnet Connections, receiving the first ever “Essential AF Award” (you guess what the “AF” stands for).
Kevin McGuire, Best New Facilitator of 2020 – Livonia Caerusnet

Thank you again to all of Caerusnet’s MVPs! You are an inspiration to the entire network and we appreciate all you do.
Finally, if you do business in Michigan or Southern Arizona and you count on local referral relationships to grow your business, then become a Member and let’s refer business together! 1-2-WIN in 2021!
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PODCAST – Pandemic Induced Innovation: Online Referral Teams with Steven Zyskowski
When Shelter in Place orders closed Michigan businesses, Caerusnet founder, Steve Zyskowski was forced to migrate hundreds of members to an entirely online video-based experience. With precious little time and less experience, Steve was able to refashion the business, and many of the previous limits to the business model have disappeared in the process. Listen in for an enlightening discussion on how that was possible and the roller-coaster ride that happened along the way. The future of local referral networking has arrived. Be sure to like and subscribe to the “So, you’re in sales?” Podcast produced by 2020 MVP Caerusnet Team Member, Roger Burnett with Social Good Promotions.
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Caerusnet – A Gift That Keeps Giving – Letter From Former Caerusnetter
Happy Holidays Steve,
I wanted to send a quick Hello to you and the entire Canton Caerusnet team. You probably know that I keep in touch with and still use some Members of the group. I have been remiss in not sending this sooner!

Scott Shay You may have heard from Scott Shay that I sold the house I bought a little over two years ago and Dave and I bought a new house together in Canton. We reached out to Scott from Berkshire Hathaway Homes Sales to assist us. This was back at the start of COVID. Dave’s condo was in Wixom. He had been in it a little less than a year and the builder was still building new ones! Scott secured a good offer for a solid price and the deal closed quickly even during the pandemic. It took less than 45 days start to finish! On my prior Canton home, can you say “OMG!” – I had over 60 (heck, it may have been over 70) showings scheduled in the first 3 days and we had 4 offers within 48 hours, including a cash deal, all at asking price or above. We closed in less than 30 days. The best part of all…Scott helped us find our dream home! It is amazing! The location is perfect, the yard is beautiful, it is the perfect size with all the upgrades we were looking for. It was literally the first house he showed us. We looked at several more just to be sure, but we knew this was our home!

Todd Barr We used Todd from Success Mortgage for the loan on our new house. He got us a great rate, worked through our questions, suggested ways to reduce our cost and got us to closing on time! This was my second mortgage with Todd and he has been great each time. It doesn’t sound nearly as fun and exciting as what I wrote about Scott, but hey the financial realm typically isn’t (can you say insurance???). What matters in this arena is simplicity, best interest rates, lowest costs/fees, professionalism and service. Todd and his team encompass all those things.

Steven Burkhalter Steven B from Raymond James … such a great professional and a truly good person! About two years ago I reached out to Steven to assist me with my financial portfolio. When I called him he asked what accounts I had, where they were and how much money was in them. I am usually pretty good with finances and such but after my divorce (there were some moving pieces with the finances even a year or two later) and a move, I had sort of lost track of where the various accounts were and how much was in each. I heard Steven pause and he simply said “This is why you need me. I will keep track of all of it, you won’t have to worry about it.” Then he chuckled and said “but we do need to find it first!” Steven walked me through moving a couple of “old” retirement accounts over to him as well as my daughter’s education accounts. Each year I go in and meet with him and we review how my accounts have performed and where things are at. He has done a great job of investing my money! Even though my current 401K must remain with my employer, Steven still reviews it and gives me suggestions. I highly recommend him and as a matter of fact I do! I really appreciate the fact that he is a young professional. This is a benefit in my mind. No need for me to find someone else in the future because I will (hopefully) retire before him. Plus, if he has secret to help him retire “that” early then he is probably sharing it with me!

Valerie Kearns The other day I had a client with a unique situation with work comp. Their work comp is handled by their payroll company and I was curious about how Employers Liability and subcontracting exposure would get picked up. I work with some VERY knowledgeable work comp people but in this situation, they weren’t even sure how this would be handled. I reached out to Valerie K. from Paychex and left a message for her. I let her know that while unfortunately I did not have a referral for her I was hoping to pick her brain. She called me back in less than 5 minutes. While my customer is not with Paychex and Valerie couldn’t speak to the specifics, she was willing to spend 15 minutes talking with me and was able to give me a good bit of information about how work comp through Paychex is handled, which lead me and my client in the right direction.
Finally, my shout out to Caerusnet – Congratulations to you and the Canton Group for becoming a Showcase team! Yes, it was a lot of work, but you all got there! Due to my professional change (I still love my new job) it no longer made sense for me to be part of a networking group. However, Caerusnet works! While the goal isn’t always to use each other’s services ourselves but rather to refer to other people, it is clear that I have made professional connections which I continue to use. Stacey from Stacey’s Salon continues to be our families hairstylist and will remain so! Just this morning I referred Megan from Hands of Time Estate Sales to someone in one of my Canton Facebook groups looking for an Estate Sale Company.
My point is the benefits of belonging to the group continue even as people exit the group. The beauty of it is that the ROI continues and the investment for Members is worth it.
Please feel free to share this. I wish all of you the best, stay safe and healthy!
Thank you,

Lori Boyer CWCC
Account Executive / Assured Partners
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Dr. Lisa Profera Plants Referral Seeds In Caerusnet
Dr. Lisa Profera has been an outstanding Caerusnet Member on the Ann Arbor Tuesday 1PM team since March of 2016. Though Dr. Lisa may be busier now than she has ever been, she always makes time to pass good, warm referrals to other Members of the team. Dr. Lisa’s enthusiasm about Caerusnet is apparent as she regularly has visitors attending her team meeting to experience the positive energy and production of the showcase team she participates on. We had the good fortune of connecting with Dr. Lisa to get a sense of her journey as a small business owner and relationship farmer.How did you get into this field & how long have you been in this profession? I am a former primary care physician with over 30 years of experience in patient care. About 5 1/2 years ago, I retired from traditional medical practice in order to have a more balanced life. I developed my own private practice of Aesthetics & Lifestyle Medicine called PROJUVU MD.
What gets you pumped up about what you do? I am passionate about helping people with whole plant solutions (medical marijuana, essential oils, and supplements) instead of synthetics (pharmaceuticals and over-the-counter medications) whenever possible. As a Biochemistry geek, I am fascinated by the science of Phyto-cannabinoids and other terpenes and how they interact with our Endo-cannabinoid System. I have been helping patients with medical marijuana for 5 years. I am a Certified Medical Marijuana doctor who primarily works with an excellent dispensary in Ann Arbor, Michigan called Apothecare Ann Arbor (https://www.apothecareannarbor.com/) for both medical and recreational cannabis use. Our goal is to be the premier dispensary in the area with great emphasis on community education and awareness in addition to providing safe, high quality, clean products to our patients and customers. We produce the only certified organic flower in the State of Michigan. I have also developed my own line of full spectrum CBD products called Dr. Lisa’s CBD Solutions https://drlisascbdsolutions.com/.

Click here for Dr. Lisa’s CBD Solutions Brochure How are you different & what is your niche? I provide personalized and individualized treatment plans for my patients and strive to address all of their healthcare needs in a more natural way. I believe in being proactive and love to help people look better and feel better: Live Younger Longer!
How long have you been in Caerusnet & and what have you learned?
I joined Caerusnet about 5 years ago and it has been a wonderful boost for my business. Thanks to Steve Zyskowski’s (the founder of Caerusnet and also the Facilitator of our Ann Arbor team) excellent teaching and leadership, I have developed my skills as a businesswoman and entrepreneur (they don’t teach you how to market your business by referral in college).What do you enjoy about being on a Caerusnet team in addition to getting warmed up referrals? I look forward to our Caerusnet meetings and have developed many good friendships within our group. It is wonderful to network with such a great group of small business owners in Ann Arbor and beyond. Being a part of Caerusnet adds value to myself and to my practice in so many ways, my Membership pays for itself many times over. My favorite part of our meetings is “Positive Focus”–I love to hear about the things that energize the people in our group.
Connecting with Dr. Lisa is easy and she would love to hear from you! Just click on any of the links or images found in this post for her contact information, or simply look her up on the Caerusnet Member Search Engine!
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Vera Davis: Portrait Of An Awesome Caerusnetter!
Vera Davis (dba Vera Davis Photography) just celebrated her three-year Caerusversary – three years as a Caerusnet Member! As a strong heartbeat on the high energy, Ann Arbor Tuesday 1PM referral team, Vera has given and received some wonderful referrals over the past few years. Caerusnet Founder, Steven Zyskowski, recently connected with Davis to learn more about her professional journey and the value she finds in being a Caerusnet Member. Let’s dig in!How long have you been in your profession? 5 years.

How did you get into this field? I was a “mom with a camera” and finally about 6 or 7 years ago decided to get serious about learning the craft and starting a business!
What is the best thing about your business/career? Meeting people and bearing witness to who they are and the love they have for their families. I get to watch families grow and evolve and it’s amazing and deeply impacting for me. Our family photos are our most prized possessions and I consider it a great honor and responsibility to create those for people. I also love bringing out an individual’s personality and uniqueness in headshots and personal branding shoots!
What is it about the Caerusnet model that you like most? I love getting to really know other business owners in the community. Meeting regularly and having Trust Builder Meetings lets me know in a deeper way who my fellow Caerusnet Members are, where their passions lie, and how they can be of service to people I know.Any tips on how to be successful in Caerusnet? Try not to miss meetings! I have regular Trust Builder Meetings with other Members. I also keep the Member roster at hand for when referral opportunities come up. I am subconsciously always looking for opportunities to refer and bring guests!
Share how your Caerusnet Members have positively influenced you or your business besides passing referrals.
Having a regular meeting with other professionals helps keep me focused on moving my business forward. For me it is a bit of accountability and causes me to evaluate how things are going in a way I might not otherwise. During quarantine, continuing to have online meetings helped me feel less isolated and gave me some social interaction to look forward to!Do you have a referral success story (passed or received) that you’d like to share? Barbara Zinser, the phenomenal real estate agent on our team, gave a client of hers one of my gift vouchers for a free photo session! That has turned into a lovely relationship with a family who has returned for photos several times.
Want to connect with Vera for a Trust Builder Meeting or to book a photography session?
https://www.veradavisphotography.com/ She’d love to hear from you!Stay connected,

Steven Zyskowski
Chief Referral Officer – Caerusnet
(photo of Steve compliments of Vera Davis Photography) -

David Kelley Speaks Up About The Art of Referrals with Livingston & Commerce Hearing Centers
David Kelley has been an outstanding Member of the Caerusnet Brighton Tuesday 8AM team since first joining in May, 2013. He attends at least 90% of the team meetings, gives referrals and invites visitors. With every word clearly enunciated, David always delivers fantastic information during his Member Minutes and would certainly be considered one of the heartbeats on the team. Since David has been in Caerusnet for over seven years, we felt this would be the perfect time to get his perspective on his approach to the world of referrals. Livingston & Commerce Hearing Centers is what Caerusnet is all about – serving people in the local communities we live in and love and going the extra mile to make a difference.How long have you been in your profession? 18 Years as of October 3rd,2020. Wow, it is hard to believe that it has been this long ago that we started helping people hear better!
How did you get into this field? With my wife Kimber, being a Dr. Of Audiology, we always knew that eventually we would open a hearing practice to help people with their relationships.
What is the best thing about your business/career? We love the interactions that we have daily with our patients. The stories we share and the relationships that we have are the best. I always find it exciting when we have a new hearing patient, and they realize that this relationship that is just starting between us is probably going to be a great, long lasting one.
How are you different and/or what’s your niche? We pride ourselves on the ability to be successful with even the very hard to fit hearing losses of our patients. Kimber has a moderate hearing loss, herself. That puts us in a unique situation as practitioners who know the struggles and understands the frustrations that a hearing deficit can bring. This allows her to personally know which hearing aids are the best for each patient.
Any tips on learning how to find situations where you can create a referral or invite a visitor? I have had some success with finding new Members interested in referral networking from someone giving me a sales call from their own business. If I find out that they are local, then I will answer them with the name of my Caerusnet Member who already does that for me. Then I ask if they have ever considered visiting a referral networking group such as Caerusnet.What is your strategy with your Member minute and your spotlight presentation? I always want to be informative with my Member minute. It needs to have value for most all other Members to give them another reason to refer to your business. Be clear and concise with asking for specific referral types.
Any tips on how to be successful in Caerusnet? To be successful in this referral network, All you really have to do is pay your $50 a month and the referrals just come flying in…LOL! No! You need to have the thought process that this is your team and that the other Members of your team want to help grow your business. As with any team you want to be respectful. Respectful of time, efforts of others and work as hard for them as they do for you. Always be a giver, someone that is helpful, and your success in Caerusnet will follow shortly behind you.
Share how your Caerusnet Members have positively influenced you or your business besides passing referrals. The ability to help our patients with challenges other than their hearing, really shows them that we care about them as a person and not just as a patient. That we don’t just see dollar signs with them, but we see the humanity in them. We all need to be helpful whenever possible.
Check out David Kelley’s awesome 10 Minute Spotlight Presentation to the Brighton Tuesday 8AM team:
Want to connect with David Kelley for a referral or Trust Builder Meeting? He’d love to “hear” from you!
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Chicken Farmer In Caerusnet Needs Our Help To Save The World & The Compelling Story of Heath Farms
In this fun episode of Staying Connected, Caerusnet Founder, Steven Zyskowski connects with Rob Heath of Heath Farms in Milan Michigan. Rob is the first ever chicken farmer in Caerusnet and you must try his amazingly healthy bone broth! https://happy-chickens.com/ Phenomenal story. Rob’s family is anti-factory farming and anti-chemicals. They farm only pasture raised chickens who are free to roam and eat insects … just like it was intended. Please consider supporting Rob by purchasing his products and/or supporting his crowd funding campaign to take his bone broth national. CAERUSNET isn’t like your Dad’s *NI “Chapter”: We’re not like those “other” referral “chapters” out there. We form TEAMS of amazing referral professionals. While there’s no “i” in team, there is the US of CaerUSnet! Every team is run by a trained Facilitator who inspires success! KEEP READING TO GET MORE INFO BELOW!
Hey everyone!
As I mentioned during my most recent Member Minute at my Ann Arbor Caerusnet team meeting, I NEED all of you to join my farm’s email campaign! I need to get the word out about our farm, and the best way for me to mobilize all my friends AND their contacts is by email.So everyone please head over here to join our email campaign:https://mailchi.mp/
ae5124ec5ac6/subscribe I appreciate all your support! Please join, and help make our farm a success!Thanks everyone! Caerusnet ROCKS!!!Rob HeathCustomer Development/Digital Marketing734-347-9956 (call or text)Learn more about our mission to Save The World! https://youtu.be/lsbwxADgTf4
